THB group is one of the largest and most successful Lloyd’s broking insurance operations in the specialty market sector.
Creating a campaign that works successfully across international boundaries needs to be powerful and simple. It grew out of the annual report as rapid expansion happened. The ‘Making our mark’ strapline took shape and worked both at a corporate level and at a sector specialist level.
The ‘Mark’ utilising the squares from the logo was imprinted within different types of images, an effective idea creating some compelling images to grace top level corporate films, brochures and event stands, as well as sector level communications and global office engagement.
More recently the ‘power and strength’ of the business has been brought to life in the website, the focal point being the range of specialist products and service offerings as well as the ease of finding key contacts within each.