How can you engage with your potential target market and keep your existing clients interested with your specialist sector knowledge? By creating a Flagship CRM App.

This new online service is called ‘LBMW Answers’ consisting of ‘Charity Answers’ and ‘Education Answers’

Education Answers provides subscribers with free access to search easily for relevant information and the opportunity to seek answers to issues encountered in Dioceses, Multi-Academy Trusts, Single Academies, Church and Community Schools whilst ‘Charity Answers’ focuses on its own range of topics.

Although a new brand identity was created, the heart of the problem was devising a great user experience whilst at the same time ensuring administration was as light as possible. Creating the Information Architecture and user interface was the biggest undertaking before designing and programming. It offers a secure password area using two factor authentication, full SSL certification, document upload, review capability, comments and dialogue between the user and the administrators, dashboards, intelligence gathering and email capability.