Strategy & Planning
Clients come to Nason Associates to receive expert help with a commercial problem or when a business reaches a point of change brought about by opportunity, corporate activity or new leadership.
When this shift in the marketplace happens you need to respond and then is the ideal time to review of your brand and marketing. It is vital not to lose the moment, and possibly the opportunity for change or growth.
You might want us to undertake a strategy review or even challenge the fundamentals of why your business exists, alternatively you may just want a second opinion from an external brand consultancy.
The Marketing Strategy
The role of a marketing strategy is to map out broadly your business to stay ahead of your competition, overcome your pain points, meet your goals, reach your audience and how you plan to promote and sell a product or service.
It’s ultimate goal is to reach your target audience through marketing and advertising campaigns, and then get them to buy or engage with your service. As part of this process it can also help you map out your target audience, as well as the best ways to reach them, and include tracking and insights.
The Marketing Plan
Methodically outlines details of how you will implement your strategies. Additionally, your marketing plan is highly detailed and involves the four P’s of marketing: product, price, place and promotion.
See marketing consultant or Call 07903674731